Deutsche Windtechnik will unveil a new “brand identity” this week at the Husum trade fair in Germany.
It will feature a “refreshed” design for company material and a new trademark that includes an arrow and a cross, the company said.
The new brand identity is not associated with the “strategic realignment” of the company, it added.
“Despite increasing internationalisation, for example, our company is still called Deutsche Windtechnik. Admittedly, in some countries this can be a language challenge, but at the same time it is also a unique selling point and recognition feature,” board member Matthias Brandt said.
“We wanted to further strengthen our brand with an even more distinctive brand identity, precisely because we are active internationally. A certain amount of change and consistent development is always part of healthy growth.”
Image: Deutsche Windtechnik
