Prysmian has rebranded following a “deep reflection” on the cable manufacturer’s purpose.
The rebrand has occurred in collaboration with Interbrand a brand consultancy for nearly 50 years.
The new visual identity, which has been primarily developed digitally, reflects the brand’s determination to “embrace new strategies and a new corporate purpose”.
The symbol shape reveals a hidden ‘p’, in addition to recalling the circular economy concept, while the blue-to-green gradient colour reflects Prysmian’s commitment to the development of renewable energy.
The company logo, interpreted with a contemporary and dynamic design, connects the concepts of tradition and evolution.
“Through this rebranding, we are aligning Prysmian’s image to the changes the Group is undergoing and to the rapid evolution of our industrial sector, an evolution we intend to lead,” said Maria Cristina Bifulco, Chief Investor Relations, Sustainability and Communication Officer, Prysmian.
“The global challenges and opportunities we are facing require us to put our organisation’s strength and expertise at the service of our customers, partners and all our stakeholders to drive new forms of energy and information to every corner of the Earth.”