Energy giant Shell has rebranded UK energy supplier First Utility to Shell Energy Retail and switched all of its British residential customers to 100% renewable electricity.
The company said clean power will now be offered as standard to all existing and new customers, along with discounts at Shell service stations across the country.
Shell Energy Retail will also roll out a range of smart home technology offers throughout the year, starting with smart thermostats and home electric vehicle charging, the company said.
The brand change comes a year after Shell acquired First Utility.
Shell Energy Retail chief executive Colin Crooks said: “We are building on the disruptive nature of First Utility to give customers something better.
“We know that renewable electricity is important to them and we are delivering that, while ensuring good value and rewarding loyalty.”
“We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today.
“Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”
Shell New Energies executive vice president Mark Gainsborough said: “This is a good example of our approach to building a significant electricity business, in line with customer needs.
“Shell recognises the world needs more energy with lower emissions and this will give customers more flexibility, greater control and cleaner energy.”