Close Menu
reNEWSreNEWS
  • Home
  • Offshore Wind
  • Onshore Wind
  • Solar
  • Other News
    • Energy Storage
    • Finance
    • Grid
    • People
    • reMIX
  • More
    • Company Profiles
    • Events
    • National Wind Energy Awards 2026
Latest News

PODCAST: Is UK offshore wind back on track?

All-Energy 2026: Shanks bullish on UK clean power

GWEC, TÜREB launch wind partnership

LinkedIn Facebook X (Twitter)
LinkedIn Facebook X (Twitter)
  • Email Briefings
  • About
  • Advertise
  • Contact
reNEWSreNEWS
  • Home
  • Offshore Wind

    PODCAST: Is UK offshore wind back on track?

    May 13, 2026

    UK offshore wind pipeline reaches 93GW

    May 13, 2026

    Seaway7 completes Hai Long cable works

    May 13, 2026

    DEME names new jack-up vessel

    May 13, 2026

    Mubadala invests $325m into Hornsea 3

    May 13, 2026
  • Onshore Wind

    ENERCON to build Türkiye blade plant

    May 13, 2026

    ‘Fatality at South Korean wind farm’

    May 13, 2026

    Scottish onshore wind forum launches

    May 12, 2026

    ENOVA starts 30MW Hiddels repowering

    May 12, 2026

    Iberdrola buys 40MW Italian wind farm

    May 12, 2026
  • Solar

    VSB secures Sicily PV project approval

    May 13, 2026

    Matrix connects two Spanish renewable projects

    May 13, 2026

    Qualitas targets €10bn energy investments

    May 12, 2026

    Consultation opens for 49.9MW Barrons Solar

    May 12, 2026

    Great North Road solar nears decision

    May 11, 2026
  • Other News
    • Energy Storage
    • Finance
    • Grid
    • People
    • reMIX
  • More
    • Company Profiles
    • Events
    • National Wind Energy Awards 2026
LinkedIn Facebook X (Twitter)
reNEWSreNEWS
Home » Uncategorized » Google, Microsoft back 24/7 clean energy initiative
Other News

Google, Microsoft back 24/7 clean energy initiative

SaraBy SaraMay 19, 20213 Mins Read
Google

Google, Microsoft, PwC, Vattenfall, Statkraft and Engie among more than 100 global companies participating in a new global initiative to enable 24/7 clean energy.

The programme is spearheaded by EnergyTag, the independent industry-led initiative to accelerate the shift to 24/7 clean power.

Advertisement

EnergyTag has unveiled six projects worldwide to demonstrate a “radical new” approach to track the source of electricity in near-real time to provide the price signals to the market to ensure clean power is available round-the-clock.

Organisations including Google, Microsoft and the US Federal Government, have recently announced commitments to source 24/7 clean energy.

Many organisations and individuals already buy energy which is classified as renewable through current certification schemes, but the consumption of this energy is only matched to production on an annual basis.

The problem, EnergyTag stated, is that as more renewable power plants are built, the availability of clean energy becomes increasingly volatile, meaning overproduction at certain times of day and scarcity at others.

In addition, under current mechanisms, renewable energy certificates are priced the same regardless of scarcity or oversupply, which does not provide a market incentive to fill the gaps.

A report published by EnergyTag sets out how energy consumers and producers can use hourly certificates to verify that the energy they consume is green hour-by-hour.

The six projects aim to demonstrate how these more granular certificates can reward those that can provide renewable power at times of short supply, including storage and flexibility providers that are essential enabling a carbon-free electricity system.

EnergyTag founder Toby Ferenczi (pictured) said: “Imagine trying to drink just the apple juice from a smoothie – it’s impossible when it’s all blended together! It’s the same problem with electricity.

“We need a transparent way of verifying the source of the power we consume each hour to accelerate deployment of the technologies needed to fight climate change.”

The projects, the first of up to 10 planned this year, are in the United States, Denmark, Netherlands, Sweden, Norway and Australia, and involve Google, Microsoft, Vattenfall, Centrica, Energinet, Statkraft and Eneco.

The first results will be published by the end of 2021.

Michael Terrell, director of energy at Google and head of its 24/7 carbon-free energy programme, said: “EnergyTag will be an important tool for helping Google and many others source carbon-free energy for their operations, at an hourly level.

“We are excited to be part of the EnergyTag initiative and look forward to supporting the development of this important standard.”

The EnergyTag report stated that a market for hourly certificates can also drive the growth of flexible technologies, such as storage or demand-side response, needed to achieve 24/7 clean power.

By creating a market for hourly certificates, EnergyTag will effectively reward clean energy that is available when supply is limited, providing a new pricing signal to drive investment in storage and flexibility.

For example, a lack of hourly certificates during times of low supply will lead to higher prices for technologies that can provide clean energy during these hours.

Google Microsoft Other News Statkraft
Share. Facebook LinkedIn Bluesky Twitter Reddit Email Copy Link
Previous ArticleEngie hits renewable energy accelerator
Next Article Orsted forms Japanese partnership

Related News

Total and Microsoft bond over net zero aims

March 11, 2021

Eneco supports hourly energy certification initiative

November 19, 2020

AES and Google form clean power team

November 6, 2019
Advertisement

Latest News

PODCAST: Is UK offshore wind back on track?

May 13, 2026

All-Energy 2026: Shanks bullish on UK clean power

May 13, 2026

GWEC, TÜREB launch wind partnership

May 13, 2026

ENERCON to build Türkiye blade plant

May 13, 2026
Advertisement

Advertisement

Company Profiles
  • Leask Marine
  • TGS
  • Seaway7
    Seaway7
  • Qualsurv Marine Consulting
    Qualsurv Marine Consulting
  • Pembroke Port
  • Ørsted
  • Oceantic Network
  • Full Circle Wind Services
  • EEW
    EEW Special Pipe Constructions GmbH
  • EDF
    EDF
reNEWS
LinkedIn Facebook X (Twitter)
reMIX | Company Profiles | Industry Events
Get in touch | Advertising with us | About reNEWS

© 2026 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Terms and Conditions | Privacy Policy | Cookie Policy

Type above and press Enter to search. Press Esc to cancel.

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}