Morten Hougaard Sorensen has been appointed chief business development officer role at Blue World Technologies.
Having worked in the fuel cell industry since 2006 and specifically within the HT PEM technology since 2008, Hougaard Sorensen (pictured left) has a strong technical background and experience that is second to none, said the Danish company.
Since 2012, he has been dedicated to transferring complex technology products to the market, ensuring the right fit between product specifications and market requirements while securing a high product maturity level.
“We are very pleased to have Morten joining the Blue World team and look forward to increasing our focus on bringing products to the market,” said Blue World Technologies co-founder and chief executive Anders Korsgaard (pictured right).
“Morten possesses strong industry knowledge, that is highly valuable on our journey towards realising the great potential of the HT PEM fuel cell technology,” he added.
Hougaard Sorensen is joining Blue World with the ambition of bringing its HT PEM fuel cell technology to market at scale.
He said: “It is of the greatest importance, that we can transfer our technology into products that meet the market expectations.
“Our cell technology has many advantages compared to traditional and competing technologies, but it also has the disadvantages of being a new technology.
“My recent work has been to improve and qualify HT PEM fuel cell products focusing on improving cost, reliability, and quality.
“Our customers do not choose our product because of the fuel cell technology – they choose our products because it brings value to them by providing reliable power, lowering greenhouse gas emissions, improving local air quality etc.
“I’m excited to be part of the team that brings Blue World’s products to the next level.”