Abu Dhabi renewables company Masdar has become an official partner of English football club Manchester City.
As part of the new agreement, Manchester City and Masdar will collaborate on a range of partnership activations, including the launch of a new global campaign, aimed at raising awareness on the importance of climate action and mitigating climate change.
The campaign will coincide with the Masdar-hosted, Abu Dhabi Sustainability Week, a platform for accelerating sustainable development, which is scheduled to take place from 15-19 January 2022.
Manchester City FC senior vice president of global partnership sales Stephan Cieplik said: “At Manchester City, we have a commitment to grow sustainably and responsibly, whilst recognising that the Club has the ability to use its voice to encourage the communities we connect with to do more.
“In recent years we have made significant progress within this area.
“We also know that a sustainable future can only be achieved by working together collaboratively with partners and fans and we’re delighted to welcome Masdar as an Official Partner today to join us on this journey.”
Masdar chief executive Mohamed Jameel Al Ramahi said: “Climate change is the defining issue of our time, which affects us all.
“By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity.
“Manchester City Football Club is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy, by working together across different activities and initiatives, we can play our part in delivering a sustainable future.”