Wind turbine installation specialist FairWind has appointed Alexandra Hof (pictured) as regional head of service for Northern Central Europe (NCE).
FairWind said Hof will lead the firm’s service activities across key territories in the region with a clear emphasis on operational excellence, customer satisfaction, and regional business growth.
With a career spanning product management, operations, and strategic development, Hof brings over 18 years of experience.
Most recently, she was senior product management leader for offshore wind services at GE Vernova. During her time there, she led an integrated multi-disciplined team, defining strategy, aligning stakeholders and delivering technology roadmaps that drove commercial impact across Europe.
At FairWind, Hof will oversee all aspects of the NCE service business unit. This includes accountability for the region’s service financial performance, as well as the full portfolio of service and maintenance projects, ensuring high-quality and timely execution, and driving strategic KPIs.
FairWind’s regional director of NCE Gustavo Valbuena said: “Alexandra’s appointment marks a significant step in the evolution of our regional strategy.
“Known for her leadership and technical acumen, her deep industry experience and customer-centric mindset make her an ideal fit to drive excellence across our NCE service operations.
“As we continue to scale globally, her track record of championing innovation and helping businesses advance clean energy technologies will be instrumental in reinforcing FairWind’s position as a trusted partner in renewable energy services.”
Hof, who holds an executive MBA from Mannheim Business School in Germany, said: “I’m honoured to join FairWind at such a defining moment for the industry.
“This role brings together everything I care about: people, purpose, and the chance to make a real impact on the energy transition.
“The NCE region is vital to Europe’s green energy vision, and I look forward to working with our talented teams and trusted partners to deliver outstanding service excellence and lasting value for our customers.”
Founded in 2008 and headquartered in Vejle, Denmark, FairWind has more than 1700 technicians operating in over 40 countries. The company offers full-scope wind turbine services across the entire lifecycle of renewable energy assets.