Vestas is to be the principal partner of the Mercedes-Benz EQ Formula E team.
The sponsorship will introduce the Danish manufacturer’s brand and partnership activities into one of the world’s fastest-growing sports, the company said.
Vestas also said that it will use the deal to raise awareness of both the company and one of the most pivotal challenges of the climate crisis: the need for electrification of the energy system.
The transportation sector, as a large greenhouse gas emitter, offers great potential to showcase electrification as an important and impactful way of addressing the climate crisis, the company said.
Under the team tagline, ‘Powered by Vestas’, the long-term partnership will see Vestas joining the ABB FIA Formula E Championship’s sixth season.
Vestas chief executive Henrik Andersen said: “The ABB FIA Formula E Championship is one of the world’s most high-profile platforms for electrification, driving key changes to the transportation sector through the power and potential of electric vehicles.
“It’s a fantastic, evolving sport that combines high-speed competition, cutting-edge technology, a passion for winning and – above all – a clear commitment to drive our society in a sustainable direction.
“In the Mercedes-Benz EQ Formula E team, we have a trusted partner with a clear commitment to bringing its brand of quality, innovation and passion to both a cause and a sport that are gaining attention around the world.”
Mercedes-Benz EQ Formula E Team’s Ian James said: “Mercedes-Benz has always been a pioneer in the automotive industry.
“Equally, Vestas has been a pioneer in wind power. Formula E is an exciting platform for us to showcase the performance of our EQ battery-powered electric vehicles, offering a completely new kind of experience which combines racing with a unique event character.
“Having Vestas on board as a Partner gives us the possibility to go a step further, meaning we can look at the bigger picture.
“It’s not just about creating an electric vehicle – it’s also about generating the electricity to power that vehicle in a sustainable, renewable manner. In that sense our partnership with Vestas is something which is truly authentic.”