PNE has launched a new digital marketing platform for wind and solar parks.
PNE said the platform, Wattmate, offers customers a simple and transparent way to conclude short and long-term marketing contracts, supplemented by individual advice.
The aim is to optimise the economic marketing of the electricity generated in line with the renewable energy plant and the current market situation.
This includes marketing solutions ranging from traditional direct marketing to longer-term power purchase agreements (PPAs).
PNE chief executive Heiko Wuttke said: “Our approach combines digital processes with personalised advice for the first time – a new kind of offering for operators of renewable energy plants.
“This enables simple, transparent and customised marketing. That is the decisive added value.”
Wattmate utilises the PNE Group’s experience in PPA transaction consulting. Operators can create their wind or solar farm themselves on the platform using data from the market master data register.
Once they have uploaded their load profile, they can start the tendering process for their park. Wattmate uses the data provided to request suitable offers from marketers or industrial customers.
These offers are stored on the platform in a structured manner so that the operators can choose one. The Wattmate team supports operators with personalised advice when selecting, reviewing and negotiating the contract.
In addition to current market data such as prices for guarantees of origin, Wattmate publishes its own PPA price index and detailed market value forecasts for wind and solar power – both for the coming months and for the next few years.
PNE said these forecasts help operators to recognise market developments at an early stage and make informed decisions about the best time to conclude a contract.
Head of power origination and green markets at PNE Nils Kompe said: “Not all operators have the resources to continuously familiarise themselves with the complex mechanisms of the electricity market.
“Wattmate provides a remedy here – with a user-friendly platform, personalised advice and regular knowledge transfer on market mechanisms and trends.”