New research has revealed that 38% of UK consumers claim to have renewable energy tariffs for their homes and just over half (51%) expect to choose these the next time they change tariff.
The survey, conducted by Alpha Real Capital and Cornwall Insight, found 26% of respondents are prepared to pay more, with over 70% would willing to pay a premium of 5% or more.
Alpha said the findings are interesting, because growing consumer demand should lead to investors looking to increase their exposure to asset classes that include renewable energy installations.
Recent research from Alpha revealed that over the next five years, 68% of UK pension fund investors expect allocations to renewable energy to increase.
Ben Hall, group consulting partner at Cornwall Insight, said: “With climate change now at the forefront of consumers’ minds, renewable energy tariffs are becoming an increasingly popular choice for customers.
“Whilst this research mainly focused on residential consumers, it’s also clear from our experience the net zero agenda is increasing demand for renewable energy from corporates and large businesses too.
“This growing demand will undoubtedly send an important signal to the investment community, boosting the build-out of renewable technologies that will help the UK meet its 2050 net zero goals.”