ScottishPower has announced a landmark partnership deal to become the exclusive Principal Partner for Scottish Women’s Football (SWF) and the Scottish Women’s Premier League (SWPL).
Under the partnership ScottishPower will sponsor the Scottish Youth Challenge Cups at all three age groups and the Scottish Women’s Highlands and Islands League.
ScottishPower will work closely with both SWF and the SWPL over the next three years to invest in supporting the women’s game.
The partnership is dedicated to further developing the women’s game at the top level with the SWPL and its 20 member clubs, and also focus on opportunities to inspire more young girls into the game while opening doors for girls and women in remote communities across the Highlands & Islands.
The sponsorship was announced with iconic photography and videography captured at ScottishPower’s Whitelee Windfarm – the UK’s largest onshore wind farm – which brought together around 50 footballers from across Scotland, of all ages and levels together to celebrate the partnership and the impact it’ll have on the game.
Keith Anderson, Chief Executive of ScottishPower, said: “As a business, we’re committed to promoting equality at all levels and I’m delighted that we’re supporting girls and women in our communities the length and breadth of the country access and benefit from sport.
“We want to energise women’s football for both current and future generations and build a community of players that inspire even more people to play and enjoy the game.”
Fiona McIntyre, Managing Director of the SWPL, said:
“We are delighted with the fantastic commitment ScottishPower has shown to the SWPL, and our clubs and players, through this significant investment into the women’s game overall.
“This Principal Partnership is a triumph of collaboration connecting all parts of the girls’ and women’s game, and we are excited to work together to push boundaries and take the SWPL and women’s football in Scotland to new levels over the coming years.”
Aileen Campbell, CEO of SWF, said: “As the game continues to grow and develop, having ScottishPower’s investment offers us even more opportunities for women and girls across the country to help us build the game from the grassroots up.
“The Scottish Youth Challenge Cup is our biggest competition, involving hundreds of teams from across the country at 14s, 16s and 18s, while this partnership will provide unprecedented support and visibility to our Highlands and Islands league.
“I’m excited to see the partnership develop over the coming years as we help new talent to emerge and support regional communities, clubs and players to enjoy the game.”