Photovoltaic distributor BayWa Solar Trade sold more than 10,000MW of modules and inverters combined in 2023.
Despite the challenging market conditions experienced globally, the wholesaler notably increased the sales volume of all its major product categories – not only modules and inverters, but also storage systems, wall boxes and mounting systems, in particular, its own brand novotegra.
2023 marked the first time BayWa Solar Trade exceeded the 10,000MW mark in its history.
During 2023, the company focused on expanding into new markets. This included Europe, with market entries in Greece and Latvia, but also in South America in Brazil and Colombia.
In addition, BayWa Solar Trade further increased its warehouse capacities and opened new sales offices in Romania, Bulgaria, Slovakia, Estonia and Lithuania.
Frank Jessel, CEO of BayWa Solar Trade commented: “Last year was challenging, but with our commitment and strategic focus we were able to reach the 10GW milestone in module and inverter sales, which is a great result.
“This year, we will continue to drive success by further unlocking our digital potential and improving our customer journey, particularly in e-commerce, where we have recorded more than a 53% increase in sales last year. The whole Solar Trade team, whose dedication is exceptional, looks forward to continuing to thrive in 2024 and beyond.”